THERE IS NO REAL COMPARISON, BUT LET'S DO IT ANYWAY
Parameters Other / Int'l lab Certified Diamonds Divine Solitaires PRODUCT Cut Grade Ranges from Poor to Excellent Always(Ex.EX.EX)plus in Round Shape Hearts & Arrows Not Sure All Diamonds displays perfect H&A in round shape Fluorescence None to Very Strong None to Negligible Overtones Not Sure (Grey/Brown/etc.) No Overtones Lustre Can be Dull/Dead Guaranteed Brilliance Black Inclusion Oftenly found, reduces the value of diamond drastically. Guaranteed to be non to negligible Extra Facets & Cavities Might be Present Extremely controlled Polished Girdles/ Pointed Culets Not Sure All Divine Solitaires have it Authenticity & Integrity Certificate None or at best 3rd party labs like IGI / GIA Divine Solitaires certificate + 3rd party lab certificate like GIA/IGI. Quality Guarantee No guaranty only analysis of quality available Quality Analysis + Quality guaranty to be consistently best diamond Parameters Checked Only around 40 Parameters All 123 Parameter Guaranteed to be best. Brand Mark on Diamond Brand marks guaranteeing Quality & Price not found Divine Solitaires Laser Inscribed on every diamond guaranteeing Quality & Price Unique ID Inscription May or May Not Be Present On every diamond protecting against theft & swap Natural vs. man made diamonds Cant say Guaranteed Natural diamond Blood Diamond Cant say Strict adherence to Kimberley Process Certification Artificial quality enhancement May be or may not be treated on the quality Guaranteed no artificial treatment done TRANPARENT PRICING Standard Pricing No Standard Price National Standard & Transparent Price List Solitaire Price Index No mechanism to track prices Very first 'Solitaire Price Index' to track diamond prices. Buyback If available, No Transparency 90% of the prevailing prices with complete transparency Upgrade If available, No Transparency 100% of the prevailing prices with complete transparency Added Values Free Insurance Not Applicable 1 year free insurance Astrological Ideal Not sure Certified by Dr.Bejan Daruwalla to be Astrologically Ideal Special Message Inscription Cant say Can inscribe personalised message like "I LOVE YOU", your anniversary date, etc.